Randy Belding, our company president and Blu Track’s inventor, developed Blu Track for his son Jay. When Jay was 5 years old, he bought a racetrack system with his own money. The track was supposed to do 2 loops. He was disappointed when it didn’t perform as it was supposed to. Randy and Jay took the track to their shop and worked on modifications for about 90 minutes. They had a lot of fun doing it!
When the modifications were complete, Jay dropped a car down the track a couple of times and then moved on to something else.
Randy thought about how little Jay played with the track, and realized that the real fun was in tweaking the track to make it work. Randy tried several different options - from buying plastic window seal, to many single, and double lane designs. It took 7 different tool dies to get the present profile of Blu Track Classic Series. It took 8 dies, if you count the current design for our Performance Series tracks with Performance Channel, and an additional 2 dies to develop the new Performance Inserts.
We have learned, through observation and customer feedback, that playtime with Blu Track is often measured in hours rather than minutes. Also, kids seem to have more fun with Blu Track! It is truly amazing to watch them start out with a simple race, then begin to experiment with different track designs for jumps and stunts. When left to their own devices, children will amaze you with creative stunts that you as an adult might think impossible.
That's why our tagline is “We Make The Track...YOU Make the Fun!"
Get your own Blu Track and watch your children thrive!